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The Harvard Coop - FALL 2010 | ||
Section 01 | ||
 | The Total Survey Error Approach: A Guide to the New Science of Survey Research (Updated Edition) by Herbert F. Weisberg Paperback, 336 Pages, Published 2005 ISBN-10: 0-226-89128-3 / 0226891283 ISBN-13: 978-0-226-89128-6 / 9780226891286 In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled "The New Science of Public Opinion Measurement". At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a | |