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California State University, East Bay - Fall QTR 2012 | ||
Section 01 | ||
 | Tourism: The Business of Travel (4th Edition) by Joseph J. Marqua, Roy A. Cook, Laura J. Yale Paperback, 432 Pages, Published 2009 ISBN-10: 0-13-714729-5 / 0137147295 ISBN-13: 978-0-13-714729-8 / 9780137147298 Written in a conversational style, this book views the industry from a business perspectiveâexamining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling | |