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California State University, East Bay - Summer QTR 2012 | ||
Section 01 | ||
 | New Products Management (10th Edition) by C. Merle Crawford, Anthony Di Benedetto, The Same Hardcover, 592 Pages, Published 2010 ISBN-10: 0-07-340480-2 / 0073404802 ISBN-13: 978-0-07-340480-6 / 9780073404806 Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make t | |