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California State University, East Bay - Summer QTR 2012 | ||
Section 01 | ||
 | Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card) (2nd Edition) by Professor Fred M. Feinberg, Dr James R. Taylor, Thomas C. Kinnear, Feinberg/Kinnear/Taylor Paperback, 720 Pages, Published 2012 ISBN-10: 1-133-18896-6 / 1133188966 ISBN-13: 978-1-133-18896-4 / 9781133188964 Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing finding | |