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California State University, East Bay - Fall QTR 2012 | ||
Section 01 | ||
 | Strategic Marketing (1st Edition) by Todd A. Mooradian, Kurt Matzler, Larry Ring, Lawrence J. Ring, Strategic Marketing (International Edition) Paperback, 408 Pages, Published 2011 ISBN-10: 0-13-602804-7 / 0136028047 ISBN-13: 978-0-13-602804-8 / 9780136028048 An all-purpose approach to strategic marketing management.Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.MyLab或是Mastering系列是在线作业系统。Ac | |