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California State University, East Bay - Fall QTR 2012

Textbooks for Course MKTG 4450

Section 01

      
Retailing Management ()
by Michael Levy, Barton A. Weitz
Hardcover, 704 Pages, Published

ISBN-10: 0-07-353002-6        / 0073530026

ISBN-13: 978-0-07-353002-4 / 9780073530024

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both re


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