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California State University, Fresno - CSUF FALL 2012 | ||
Section 77605.01 | ||
 | Consumer Behavior in Fashion (2nd Edition) by Nancy J. Rabolt, Michael R. Solomon Paperback, 600 Pages, Published 2008 ISBN-10: 0-13-171474-0 / 0131714740 ISBN-13: 978-0-13-171474-8 / 9780131714748 For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activi | |