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California State University, Fresno - CSUF FALL 2012 | ||
Section 75108.16 | ||
M Marketing (2nd Edition) by Dhruv Grewal, Michael Levy Paperback, 422 Pages, Published 2011 ISBN-10: 0-07-340487-X / 007340487X ISBN-13: 978-0-07-340487-5 / 9780073404875 M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them r |