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California State University, Fresno - CSUF FALL 2012 | ||
Section 75028.02 | ||
 | Selling Today (12th Edition) by Gerald L. Manning, Barry L. Reece, Michael L. Ahearne, Michael Manning Ahearne Hardcover, 544 Pages, Published 2011 ISBN-10: 0-13-210986-7 / 0132109867 ISBN-13: 978-0-13-210986-4 / 9780132109864 Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory a | |