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California State University, Fresno - CSUF FALL 2012 | ||
Section 75051.02 | ||
 | Advertising and Integrated Brand Promotion (6th Edition) by Chris T. Allen, Richard J. Semenik, Thomas C. O'guinn Hardcover, 736 Pages, Published 2011 ISBN-10: 0-538-47332-0 / 0538473320 ISBN-13: 978-0-538-47332-3 / 9780538473323 O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching | |