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California State University, Fresno - COS Fall 2012 | ||
Section 14042 | ||
 | Entrepreneurship (4th Edition) by Peggy A. Lambing, Charles R. Kuehl Paperback, 336 Pages, Published 2006 ISBN-10: 0-13-228174-0 / 0132281740 ISBN-13: 978-0-13-228174-4 / 9780132281744 KEY BENEFITS: Less than 50% of new firms survive the 4-year mark, therefore writing a sound business plan and working that plan effectively is essential. This book addresses the key elements in an effective business plan including start-up costs and financing, personnel, financial statements, marke | |