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California State University, Fresno - COS Fall 2012 | ||
Section 13371 | ||
 | Fashion Now: A Global Perspective (1st Edition) by Celia Stall-Meadows Hardcover, 384 Pages, Published 2010 ISBN-10: 0-13-159410-9 / 0131594109 ISBN-13: 978-0-13-159410-4 / 9780131594104 The approach of Fashion Now is to emphasize fashion and marketing. By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach. First, find out what customers want and then provide a product o | |