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California State University, Fresno - FPU Fall 2012 | ||
Section VIB1 | ||
 | Intercultural Business Communication (5th Edition) by Lillian H. Chaney, Jeanette S. Martin Paperback, 320 Pages, Published 2010 ISBN-10: 0-13-212790-3 / 0132127903 ISBN-13: 978-0-13-212790-5 / 9780132127905 Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make readers aware | |