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California State University, Northridge - Summer 2012 | ||
Section 10155 | ||
Essentials of Health Care Marketing, Third Edition (3rd Edition) by Eric N. Berkowitz Paperback, 516 Pages, Published 2010 ISBN-10: 0-7637-8333-1 / 0763783331 ISBN-13: 978-0-7637-8333-4 / 9780763783334 The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of |