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Chapman University - 2012 Fall Chapman Annex | ||
Section 01 | ||
 | Emotional Branding: The New Paradigm for Connecting Brands to People ( and Revised Edition) (Updated Edition) by Marc Gobe, Sergio Zyman Paperback, 352 Pages, Published 2010 ISBN-10: 1-58115-672-3 / 1581156723 ISBN-13: 978-1-58115-672-0 / 9781581156720 Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding have become a new benchmark for marketing and creative professionals, emotional branding has bec | |