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Chapman University - 2012 Fall Chapman Annex | ||
Section 01 | ||
 | Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness (1st Edition) by Stefan Mumaw Hardcover, 224 Pages, Published 2011 ISBN-10: 0-470-91585-4 / 0470915854 ISBN-13: 978-0-470-91585-1 / 9780470915851 The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Rea | |