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Chapman University - 2012 Fall Chapman Annex | ||
Section 01 | ||
 | Contemporary Advertising (13th Edition) by William F. Arens, Michael F. Weigold, Christian Arens, Weigold Arens Loose Leaf, 736 Pages, Published 2010 ISBN-10: 0-07-353003-4 / 0073530034 ISBN-13: 978-0-07-353003-1 / 9780073530031 "Contemporary Advertising, 13e", is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of t | |