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Chapman University - 2012 Fall Chapman Annex | ||
Section 01 | ||
 | Microstyle: The Art of Writing Little: The Art of Writing A Little by Christopher Johnson Hardcover, 256 Pages, Published 2011 ISBN-10: 0-393-07740-3 / 0393077403 ISBN-13: 978-0-393-07740-7 / 9780393077407 A field guide for the age of the incredible shrinking message.Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not | |