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Chapman University - 2012 Fall Chapman Annex | ||
Section 01 | ||
 | The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors by Margo Berman, Robyn [Contributor] Blakeman, Blakeman/Berman Paperback, 224 Pages, Published 2009 ISBN-10: 0-7425-5551-8 / 0742555518 ISBN-13: 978-0-7425-5551-8 / 9780742555518 Spot Color. An excellent alternative to full-color photographs is black-and- white photographs that feature a spot of color. The result is referred to as spot color. This is an excellent way to highlight the product by making it stand out in stark contrast to ... color — is worth the price. It br | |