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Chapman University - 2012 Summer III Chapman Univ

Textbooks for Course BUS 612P

Section 01

      
Strategic Management and Competitive Advantage ()
by Jay B. Barney, William S. Hesterly, International Edition
Hardcover, 624 Pages, Published

ISBN-10: 0-13-255550-6        / 0132555506

ISBN-13: 978-0-13-255550-0 / 9780132555500

Core strategic management concepts without the excess.  Just the essentials–Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted appr


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