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Claremont Colleges - Fall 2012 | ||
Section 01 | ||
 | Sold on Language: How Advertisers Talk to You and What This Says About You (1st Edition) by Julie Sedivy, Greg Carlson Paperback, 330 Pages, Published 2011 ISBN-10: 0-470-68309-0 / 0470683090 ISBN-13: 978-0-470-68309-5 / 9780470683095 As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on | |