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Claremont Colleges - Fall 2012 | ||
Section 01 | ||
The Living Company (1st Edition) by Arie De Geus Paperback, 240 Pages, Published 2002 ISBN-10: 1-57851-820-2 / 1578518202 ISBN-13: 978-1-57851-820-3 / 9781578518203 Most companies do not survive the upheavals of change and competition over the long haul. But there are a few remarkable firms that have withstood the test of several centuries. What hidden lessons do they hold for the rest of us? Arie de Geus, the man who introduced the revolutionary concept of the |