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Golden Gate University - Fall 2012 | ||
Section C1 | ||
SocialCorp: Social Media Goes Corporate (1st Edition) by Joel Postman Paperback, 208 Pages, Published 2008 ISBN-10: 0-321-58008-7 / 0321580087 ISBN-13: 978-0-321-58008-5 / 9780321580085 This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement val |