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Golden Gate University - Fall 2012 | ||
Section SF1 | ||
 | The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits (Reprint Edition) by Adrian J. Slywotzky, Bob Andelman, David J. Morrison, Morrison Slywotzky Paperback, 352 Pages, Published 2002 ISBN-10: 0-8129-3304-4 / 0812933044 ISBN-13: 978-0-8129-3304-8 / 9780812933048 For years, the prevailing wisdom in business was that profitability was a byproduct of market share; get the biggest piece of the market and profit will surely follow. But in the last 10 years, this formula has time and again proved itself wrong. Companies such as DEC, GM, Ford, United Airli | |