 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University of Pennsylvania - WINTER (Jan, Feb) | ||
Section 001 | ||
 | Persuasive Advertising: Evidence-based Principles by Professor J. Scott Armstrong, Gerry Lukeman, Sandeep Patnaik Hardcover, 388 Pages, Published 2010 ISBN-10: 1-4039-1343-9 / 1403913439 ISBN-13: 978-1-4039-1343-2 / 9781403913432 This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, l | |