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Georgia Gwinnett College - WINTER Jan 2011 | ||
Section 01 | ||
 | Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki (Marketing/Sales/Advertising & Promotion) (1st Edition) by Dr Rohit Bhargava, Guy Kawasaki (Foreword) Hardcover, 302 Pages, Published 2008 ISBN-10: 0-07-154521-2 / 0071545212 ISBN-13: 978-0-07-154521-1 / 9780071545211 The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertisin | |