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Loyola Marymount University - FALL 2012 | ||
Section 43098 | ||
 | Introduction To Marketing Concepts (Pb 2005) (1st Edition) by Graeme Drummond, John Ensor Paperback, 300 Pages, Published 2005 ISBN-10: 0-7506-5995-5 / 0750659955 ISBN-13: 978-0-7506-5995-6 / 9780750659956 Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.The authors focus only on the points that are n | |