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Monterey Peninsula College - Summer 2012

Textbooks for Course SPCH 2

Section 0030

      
The Tipping Point by Malcolm Gladwell published by Hachette Book Group USA (2006) Paperback
by Malcolm Gladwell
Paperback, 301 Pages, Published

ISBN-10: 0-316-34662-4        / 0316346624

ISBN-13: 978-0-316-34662-7 / 9780316346627

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and p


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