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Monterey Peninsula College - Fall 2012 | ||
Section 0117 | ||
 | Foundations of Marketing (3rd Edition) by William M. Pride, O. C. Ferrell, Pride/Ferrell, Marketing Foundations (3Rd International Edition) Paperback, 592 Pages, Published 2008 ISBN-10: 0-618-97337-0 / 0618973370 ISBN-13: 978-0-618-97337-8 / 9780618973378 Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and | |