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National University - July 2012 (Starts 7/9) | ||
Section 40658 | ||
 | Service Management: Operations, Strategy, Information Technology (7th Edition) by James A. Fitzsimmons, Mona J. Fitzsimmons, John R. Jensen, Mcgraw Hill /Fitzsimmons Hardcover, 541 Pages, Published 2010 ISBN-10: 0-07-340335-0 / 0073403350 ISBN-13: 978-0-07-340335-9 / 9780073403359 Balancing conceptual and applied coverage of all aspects of the management and operation of services, "Service Management" has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, writt | |