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National University - August 2012 (Starts 8/6)

Textbooks for Course COM 431A

Section 45429

      
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) ()
by Ann Handley, C.C. Chapman
Paperback, 320 Pages, Published

ISBN-10: 1-118-23260-7        / 1118232607

ISBN-13: 978-1-118-23260-6 / 9781118232606

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cu


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