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National University - August 2012 (Starts 8/6) | ||
Section 45476 | ||
 | Cengage Advantage Books: This is PR: The Realities of Public Relations (Wadsworth Series in Mass Communication and Journalism) (11th Edition) by Doug Newsom, Dean Kruckeberg, Judy Vanslyke Turk, Newsom/Turk/Kruckeberg Paperback, 384 Pages, Published 2012 ISBN-10: 1-111-83683-3 / 1111836833 ISBN-13: 978-1-111-83683-2 / 9781111836832 A start in this direction began in the 1970s when a whole “new math” entered the corporate structure. Executives committed to being responsive and ... The Wall Street Journal called it “the Arithmetic of Quality”: The social critics of business are making headway. Increasingly, corporations are b | |