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Orange Coast College - Fall 2012 | ||
Section 21414 | ||
 | Marketing: The Core (4th Edition) by Roger A. Kerin, Steven W. Hartley, William Rudelius, Erin Steffes Paperback, 552 Pages, Published 2010 ISBN-10: 0-07-811206-0 / 0078112060 ISBN-13: 978-0-07-811206-5 / 9780078112065 Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and pac | |