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Orange Coast College - Fall 2012 | ||
Section 20907 | ||
 | Advertising & IMC: Principles and Practice, (9th Edition) by Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells Hardcover, 688 Pages, Published 2011 ISBN-10: 0-13-216364-0 / 0132163640 ISBN-13: 978-0-13-216364-4 / 9780132163644 An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. T | |