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Orange Coast College - Fall 2012 | ||
Section 24186 | ||
 | Contemporary Direct & Interactive Marketing (2nd Edition) by Lisa Spiller, Martin Baier Paperback, 504 Pages, Published 2009 ISBN-10: 0-13-608610-1 / 0136086101 ISBN-13: 978-0-13-608610-9 / 9780136086109 Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive market | |