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Pepperdine University - Summer 2012 | ||
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 | Seeing What's Next: Using Theories of Innovation to Predict Industry Change (1st Edition) by Clayton M. Christensen, Scott D. Anthony, Erik A. Roth, Eric Abella Roth, Erika Roth Hardcover, 352 Pages, Published 2004 ISBN-10: 1-59139-185-7 / 1591391857 ISBN-13: 978-1-59139-185-2 / 9781591391852 A Framework for Predicting Industry Winners and Losers Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and lead to costly errors in judgment. Now, internationally renowned inno | |