 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Pepperdine University - Summer 2012 | ||
Section Executive Programs | ||
 | The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies (1st Edition) by Paul Wiefels, Geoffrey A. Moore Paperback, 352 Pages, Published 2002 ISBN-10: 0-06-662055-4 / 0066620554 ISBN-13: 978-0-06-662055-8 / 9780066620558 Fans of Geoffrey Moore's Crossing the Chasm and Inside the Tornado will certainly be attracted to The Chasm Companion, a step-by-step manual by longtime Moore associate Paul Wiefels that lays out specific ways to apply his popular tech-oriented business principles in our fast-changing world. But eve | |