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Pepperdine University - Fall 2012 | ||
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 | Media Planning & Buying In the 21st Century by Ronald Geskey Paperback, 552 Pages, Published 2011 ISBN-10: 1-4565-0530-0 / 1456505300 ISBN-13: 978-1-4565-0530-1 / 9781456505301 Unlike existing media texts, Media Planning and Buying in the 21st Century places emphasis on media planning and buying in the context of the major marketing and communications trends, from integrated marketing communications, the integration of traditional, digital and social media, the recognitio | |