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 | Marketing Research (9th Edition) by Roger Gates, Carl Mcdaniel Jr., Prof Carl Mcdaniel Hardcover, 736 Pages, Published 2011 ISBN-10: 1-118-07461-0 / 1118074610 ISBN-13: 978-1-118-07461-9 / 9781118074619 This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of | |