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Pepperdine University - Fall 2012 | ||
Section 01 | ||
 | Strategic Marketing Management, (6th Edition) by Alexander Chernev, Philip Kotler (Foreword) Paperback, 220 Pages, Published 2011 ISBN-10: 1-936572-00-1 / 1936572001 ISBN-13: 978-1-936572-00-7 / 9781936572007 Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the lo | |