|
Pepperdine University - Fall 2012 | ||
Section 01 | ||
Assessing Organizational Communication: Strategic Communication Audits (The Guilford Communication Series) (1st Edition) by Allyson D. Adrian, Cal W. Downs, Downs Adrian Paperback, 292 Pages, Published 2004 ISBN-10: 1-59385-010-7 / 1593850107 ISBN-13: 978-1-59385-010-4 / 9781593850104 This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usin |