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Pepperdine University - Fall 2012 | ||
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, (3rd Edition) by Kathleen Hall Jamieson Paperback, 608 Pages, Published 1996 ISBN-10: 0-19-508942-1 / 0195089421 ISBN-13: 978-0-19-508942-4 / 9780195089424 Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political so |