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Pepperdine University - Fall 2012 | ||
Section 01 | ||
 | Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach (1st Edition) by Barbara Diggs-Brown Paperback, 528 Pages, Published 2011 ISBN-10: 0-534-63706-X / 053463706X ISBN-13: 978-0-534-63706-4 / 9780534637064 With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that that the practice of effective public relations today requires strategic thinking and audience focus, which can only be accomplished | |