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Pepperdine University - Fall 2012 | ||
Section Executive Programs | ||
 | Strategic Management: Text and Cases (6th Edition) by Gregory Dess, G.T. (Tom) Lumpkin, Alan B. Eisner, Gerry Mcnamara, International Edition Hardcover, 912 Pages, Published 2011 ISBN-10: 0-07-802931-7 / 0078029317 ISBN-13: 978-0-07-802931-8 / 9780078029318 "Strategic Management: Text and Cases," sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, | |