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Pepperdine University - Fall 2012

Textbooks for Course MKTG 683

Section 41

      
Global Marketing ()
by Warren J. Keegan, Mark C. Green
Paperback, 592 Pages, Published

ISBN-10: 0-13-271915-0        / 0132719150

ISBN-13: 978-0-13-271915-5 / 9780132719155

@font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } The excitement, challenges, and controversies of global marke


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