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Wayne State University - FALL 2010 | ||
Section 11821 | ||
 | Consumer Behaviour (2nd Edition) by Martin M. Evans (Cardiff Business School), Ahmad Jamal, Gordon R. Foxall Paperback, 576 Pages, Published 2009 ISBN-10: 0-470-99465-7 / 0470994657 ISBN-13: 978-0-470-99465-8 / 9780470994658 Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is | |