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The Harvard Coop - SPRING 2011 | ||
Section 01 | ||
 | Positioning(Chinese Edition) [Paperback] Al Ries (1st Edition) by Al Ries, Jack Trout, Philip Kotler (Foreword) Paperback, 224 Pages, Published 2000 ISBN-10: 0-07-137358-6 / 0071373586 ISBN-13: 978-0-07-137358-6 / 9780071373586 'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea | |