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San Francisco State University - Fall 2012 | ||
Section 01 | ||
 | Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value (1st Edition) by Ted London, Stuart L. Hart Hardcover, 288 Pages, Published 2010 ISBN-10: 0-13-704789-4 / 0137047894 ISBN-13: 978-0-13-704789-5 / 9780137047895 More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing under-served m | |