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San Francisco State University - Fall 2012 | ||
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Different: Escaping the Competitive Herd (1st Edition) by Youngme Moon, Lynn Carruthers Hardcover, 288 Pages, Published 2010 ISBN-10: 0-307-46085-1 / 0307460851 ISBN-13: 978-0-307-46085-1 / 9780307460851 Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr |