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Stanford University - Summer 2012 | ||
Section 01 | ||
Strategic Management (1st Edition) by Garth Saloner, Andrea Shepard, Joel Podolny Hardcover, 464 Pages, Published 2001 ISBN-10: 0-470-00947-0 / 0470009470 ISBN-13: 978-0-470-00947-5 / 9780470009475 This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help |